With the fact that Google Penguin update is affecting many sites, it is reasonable if you are afraid that your sites might be the next victims of the Penguin. To know whether your sites hit by Penguin update or not, take a look at your sites’ traffic data, if you see a significant drop on search-related traffic compared to one or two days before, then your sites got the slap.
Google Penguin update is an update intended to remove websites that bombard Google search results with spammy web pages. The final goal is of course providing searchers with more relevant search results. So, regardless of whether you have been hit by the Penguin update or you are figuring out the most effective ways to keep your sites safe, here are five tips to do SEO after Penguin update.
1. No-index low quality pages
As you all know, duplicate content always leads to problems or a penalty. I know it is time consuming if you have to evaluate a site that already has thousands of pages. However, you have to do that to deal with duplicate content issue. If you find some pages that give no value to visitors, you’d better no index those pages immediately.
2. Diversify your anchor texts
Getting links from hundreds or thousands of sites with the same anchor texts is a sure way to get red flag from Google. From now on, though you want to target certain keywords, diversifying your anchor texts is important. Mixing your targeted keywords with your brand and using synonyms of your targeted keywords are some of the ways to diversify your anchor texts.
3. Diversify your link profiles
If you are still doing the practice of buying links only from popular websites with PR 1 and higher, you’d better modify it because Google sees it as an unnatural link building campaign. To remain safe, make sure that your link building campaign gets links from low PR, high PR, small, big, unpopular and popular sites. It is also important to get links from social media sites like Twitter and Facebook.
4. Pay attention to the pattern of your link growth
Most webmasters usually have a monthly budget for link building campaign. Having a budget is good to manage your spending but not for SEO, why? Having a monthly budget indirectly makes a pattern on the number of links you get each month, and again, Google sees it as an unnatural link building effort. The safest strategy is not to have a certain link growth pattern. Random link building campaign is better for now, but keep in mind not to over optimize your sites.
5. Provide quality content for visitors
As mention above, Google wants to provide quality and relevant search results for searchers. If you cannot post quality contents that give benefits to your visitors then it is better not to post anything. If you cannot write quality contents, invest your money on hiring freelance writers to write quality contents for your sites.
As a conclusion, Google Penguin update wants to wipe out spammy web pages from the search results. If you want your sites to survive, correct or remove any spam-like web pages in your sites.
Bio: This guest post is from John Ramos who writes for Websling.com. John helps many beginners through his articles about search engine optimization and website development.
Tags: Penguin, SEO advice, SEO Strategies, SEO TipsSource : techtalkafrica[dot]com
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