ABC News
Stop us if this sounds familiar. A huge brand name has its Twitter account hacked. The account’s bio is changed to say that the brand has been sold to a competitor. Tweets are sent from the account spouting racial epithets, insinuating that employees are partaking in drug use, tagging @YourAnonNews and using the mysterious hashtag #300.
It’s a social media “Groundhog Day” today for anyone familiar with what happened to @BurgerKing’s Twitter account just 24 hours ago. Today, Internet pranksters have apparently taken over the @Jeep Twitter account with a new bio suggesting the company was “sold” to Cadillac and using plenty of less than brand-friendly language.
Fifty minutes into the attack, @Jeep had yet to shut its account down, nor had it deleted the rogue tweets. However the account had been stripped of a background featuring a Cadillac with McDonald’s branding and the stream of profanity-laden updates had been halted.
Burger King gained 30,000 followers following yesterday’s attack. After regaining control of its account, the company responded to their fans by way of this tweet:
Interesting day here at BURGER KING®, but we’re back! Welcome to our new followers. Hope you all stick around!
— BurgerKing (@BurgerKing) February 19, 2013
After two days in a row of high-profile brands becoming the playthings of hackers, will someone else’s account be hacked tomorrow?
Source : abcnews[dot]go[dot]com
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