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Showing posts with label studies. Show all posts
Showing posts with label studies. Show all posts

Oct 3, 2012

Is reading dying or flourishing in the Internet age?

tablet book internet age

Technophobes may have hailed the death of the book with the advent of TV decades ago, but studies show we’re bigger readers now than ever.


A friend of mine scoffed last week when I noted that I actually budget reading time into my workday. He started with the tried and true “Must be nice to be self-employed.”

I explained that, as a professional writer, reading is just as important as sitting at the keyboard. It provides the raw materials that my brain turns into finished works.

“But why do you have to schedule reading time? You spend 8 hours a day at a computer, like the rest of us. Most of that is reading.”

We then got into a discussion on whether humans read more now than they did 50 years ago, before the majority of us were stuck in front of a screen all day.

I don’t think that anyone can doubt that as a society we read more now than we have at any time in our history, on a per-word basis. Half the people of the civilized world have what amounts to the world’s grandest library in their pocket.

Of course, it’s not just a library.

Estimate how many words you read per day on Twitter alone. If you are a user of any volume at all, that number is at least in the hundreds. Then add on Facebook. Maybe you are an avid user of RSS. Perhaps you are a fan of Fark or Reddit, in which case your per-day word count explodes astronomically. And we won’t even mention texting. A lot of people read the equivalent of a magazine’s worth of text every day.

But why is that not enough for me?

First, because an article from Fark entitled “Pet monkey put on house arrest” is not what anyone would consider high art.

Laptop books reading internet ageSecond, we now have two forms of reading in this brave new world. One which requires a longer attention span, and one for online pursuits. For my purposes, there needs to be a strict ratio of deeper reading to online reading. If nothing else, I need the exercise for my attention span. Sometimes these columns take a long time to write, and if I allow myself too much online billiards, the deadline will pass.

An article in Scientific American by Coco Ballantyne from 2008 – before the widespread adoption of e-readers and tablets – attempted to describe the differences in reading online from reading books.

Citing a study from the Journal of Research in Reading, the article states that the simple acts that we take for granted, like scrolling and changeable dimensions of text, are affecting our neural reasoning – perhaps on an evolutionary level. The simple act of having to scroll down to read more text, or (god forbid) having to click a link to get to the next page of a piece is warping our attention spans and decreasing our tolerance for longer works.

You could be tempted into thinking that this is a harbinger for the death of longer reading. As English teachers have been saying since the advent of the Internet, the novel may not exist for your grandchildren’s generation, and with its demise goes humanity’s most efficient method of storytelling.

But a funny thing is happening while all of this technology is killing longer textual works: more people are reading books and novels than ever before.

For the past 50 years or so, during their various polling, Gallup has systematically asked their respondents if they happen to be reading any books or novels at the present time. In their most recent release of the results of that questions in 2005, nearly half (47 percent) of the people questioned said “yes.”

In 1949, before television allegedly sucked out our parents’ brains and all people had to do for entertainment was read and listen to an hour of radio at night, that number was 21 percent.

I would venture to guess that that percentage has only grown further, now that people can carry thousands of books with them wherever they go and can read them in the little snippets that our brains are now accustomed to while they commute to work or wait at the doctor’s office. I’m even hopeful that the majority of that percentage wouldn’t be made up of people reading Fifty Shades of Grey.

Humans are an adaptable species, which is how we’ve come to rule this planet in the first place (although all bets are off if an asteroid comes around). I have simply adapted my reading habits to my current lifestyle. Apparently other people are doing the same.

Our technology is not destroying our old traditions of transacting information; it is making them accessible to more and more people. One of our priorities moving forward should be ensuring that everyone has that access.

[Image credit: Book & Tablet - Denphumi/Shutterstock; Book & Laptop - Wrangler/Shutterstock]


Source : digitaltrends[dot]com

Sep 16, 2012

Southern Africa’s Premier Cloud Event For IT Leaders

The Cloud and Virtualisation Summit Africa offers innovative resources, ideas and best practice case studies enabling your enterprise to apply them immediately in order to leverage the cloud, assisting you in maximising performance, minimising costs and improving the scale of your projects. Improving resource utilisation through virtualising IT infrastructures is fast becoming precedence for enterprises, globally. Successful deployment requires upfront preparation and strategising when carefully determining the appropriate infrastructure components and architecture for the enterprise. The summit will allow attendees to discover the basic concepts behind cloud and virtualisation, the potential enterprise benefits and key decisions associated with virtualisation projects, and exactly how to get started with virtualisation assessment. 

Event           Cloud and Virtualisation Summit Africa

Date            10 to 11 October 2012

Venue          Hilton Hotel, Sandton, Johannesburg, South Africa

Website       http://www.cloudsummit.co.za/

The summit has been strategically developed to enable the convergence of enterprise and technology leaders, allowing attendees to explore the future of IT with cloud and virtualisation, and how cloud computing is fundamentally transforming the way in which we think about, acquire and use computing resources. The summit will allow senior executives to discover appropriate levels of enterprise cloud computing engagement, and how they can be deployed alongside existing static deployments of hardware and software. Share experiences with internationally renowned guests and industry experts, providing invaluable opportunities to discover next-generation transformations from a cutting edge conference agenda addressing critical industry cloud computing, virtualisation and enterprise-related issues. Best practice case studies presented by industry leaders and experts, while taking advantage of the unrivalled networking opportunities with executive peers within the African industry. 

Invited speakers include; 

 http://www.cloudsummit.co.za/sites/default/files/Dr%20Happy%20Sithole.png Dr Happy Sithole
Centre of High Performance Computing, South Africa
Director
 http://www.cloudsummit.co.za/sites/default/files/Willem-van-Biljon.png Willem van Biljon
Co-Founder & Vice President of Products
Nimbula
 http://www.cloudsummit.co.za/sites/default/files/shadow.png Simon Hudson
Indwe Risk Services
Executive Head: Business Improvement & Group CIO
 http://www.cloudsummit.co.za/sites/default/files/DerrickPlank.jpg Derrick Plank
Founder
ClearSpace Consulting
 http://www.cloudsummit.co.za/sites/default/files/shadow.png Doug Vela
Ubank
CIO
 http://www.cloudsummit.co.za/sites/default/files/shadow.png Rocky Gwewera
Senior Manager: Enterprise Architecture Development
Sasol
 http://www.cloudsummit.co.za/sites/default/files/tshidi.jpg Tshidi Modiragale
Mutual & Federal Insurance Limited Company
IT Risk and Compliance
 http://www.cloudsummit.co.za/sites/default/files/rohan_isaacs.jpg Rohan Isaacs
Director
Norton Rose South Africa
 http://www.cloudsummit.co.za/sites/default/files/shadow.png Pat O’Callaghan
Group IT Infrastructure Manager
De Beers
 http://www.cloudsummit.co.za/sites/default/files/Malcolm-MacDonald.png Malcolm MacDonald
CIO
I-Net Bridge
 http://www.cloudsummit.co.za/sites/default/files/Shaybaaz3.png Shaybaaz Kumandan
Group IT Manager
NBC Holdings
 http://www.cloudsummit.co.za/sites/default/files/Hrusostomos-Vicatos.png Hrusostomos Vicatos
Managing Director
Victree
 http://www.cloudsummit.co.za/sites/default/files/Kim-Andersen.png Kim Andersen
Principal Advisor
CXO Advisor
 http://www.cloudsummit.co.za/sites/default/files/Trevor_Cronje.png Trevor Cronje
CEO
RentWorks
 http://www.cloudsummit.co.za/sites/default/files/Seaparo-Phala.png Seaparo Phala
CIO
Department of Arts and Culture
 http://www.cloudsummit.co.za/sites/default/files/Neville-Perry.png Neville Perry
CIO
Bancabc

 I would like to offer you a full day press pass, with full access to the conference agenda to share with your audience. Please find all of the information including banners, logos, industry information, and videos at www.cloudsummit.co.za.

If you need more information, would like to interview the summit producer, or any of our guest speakers, please let me know. I will do my best to make it happen. If you are able to post or tweet, please send me the link so we can post it on our website. 

Media accreditation registration 

To register, please send a return e-mail to (or reply to this e-mail) shaunei@kineticevents.net with the following details for issuing of the media accreditation document;

*Full name:

*Position:

*Company Name / Publication / Media House:

Contact number:

*E-mail address:

Official Twitter handle:

*Would you like to be added to our mailing list for press releases, updates and announcements? Yes / No

If yes, please specify the e-mail address to add to our mailing list:

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Source : techtalkafrica[dot]com