Honest Feedback is what You want? Try These Ideas

It is nice to check the statistics available at Google Analytics to infer the intention of the visitors and to form an idea of what the visitors want from your business. Google Analytics is good but not great, when it comes to gathering real inputs from real audience. It is good for guesswork but who care about guess work when you can get direct feedback from real audience of flesh and blood. Getting feedback directly from the audience has its own share of benefits. Apart from leaving out the guesswork, you will get exact reason why some people are not converting. You may find out the reason why people are not that interested in creating an account with your website or what causing them buying your products less frequently. These are some of those questions that can make or break the fate of your business. Therefore, you need to have definite answers to them. No guess work please. So, here we are going to show you some ways to get direct feedback from your visitors without making them feel irritated of course:

Surveys: Surveys inarguably are the lifeblood of gathering feedbacks. The best thing about surveys is that you can set them easily and the result is tangible i.e. you can easily analyze them. But there are some cardinal rules of setting up surveys that you should not ignore.

It has to be short. People are busy these days and that being said, you simply cannot expect that your loyal visitors will take the pain to fill out a form because that would cost them 10 valuable minutes of their lives. Nope, they might not be that interested in making that huge sacrifice. Try to keep the number of questions to logical limit. Do not ask more than 5 questions and never ever try to add more than 10 questions under any circumstances. Make it short and sweet unless you do not mind seeing higher rejection rate.

Questions should have a purpose. Since people will be voluntarily wasting their time to give feedback about your products, you should not include questions that do not serve any purpose. Even one single useless question can hurt the entire process. Include only those questions that are essential to help you improve customer retention or providing better users’ experience.

Add open Minded Question. If you are only giving your visitors options to choose from, you cannot always expect the right answer. Therefore, you should keep a provision for users to add feedback about your products and services. It will help you get honest feedbacks.

Feedback Boxes: Experts say that customers know your business better than you do. This is the reason why it is important to have direct feedback from them. Since they are browsing your website 24X7, they might face some issues that your testing department might have missed out on. Or else they might have found something broken in your website. Now as the problem is yours, in the majority of cases, visitors will not call your tech support team to describe the problems they are facing rather they will just leave your website feeling irritated and frustrated. This is where feedback forms can do wonders.

The purpose of using feedback form is that it simplifies the way visitors can inform the webmasters when they find that something is not working or when they find a nice idea that, you can give a try. Now do not cram the feedback form with bells and whistles because it will scare the hell out of the visitors. Just name, contact details and a field to add the feedback will do. And do not forget to do experiments with the position of the feedback boxes; you may never know when you strike pure gold.

Tracking Individual User Activities: With Google Analytics, you will be able to track things like – which sections of your website are most visited or where visitors are spending most of their time. But this will all give you an idea of the performance of the website as a whole. To be able to have customized reports on individuals, you need to give a try at customer analytics.

When you are measuring the outcome of a free trial offer, you need to check all the details of all the individuals who have subscribed for the product. You need to have details of things like – how many people actually use the trail version and for how many days, what was the average time spent on the trail version of the products, were they using the trail version regularly etc. Check all the details very carefully and you will be able to come to a conclusion.

For say, if you find that people were actually using the trail version regularly but they are still not upgrading to pro version, there should be something wrong with the pricing. Alternatively, if you find that people are not returning to your website after being subscribed to trail version, the product is not that great. These are few things that you can gather intelligence from.

Usability Testing: Would it not be nice if your website were judged by a stranger? Definitely, it will. Since he does not who you are or what your website is all about, he can give you feedback, which is not influenced by previous experience or something like that. Previously, it would have cost you an arm and leg to get your website tested by an agency, but now things have changed. You can pay a nominal amount in any of the available users testing websites and you will get real feedback from real visitors about anything you like.

Author Bio
Michael Evans is passionate about search industry and web design. He is currently associated with MotoCMS where you can find wide range of Flash templates to choose from.  You can contact him at – michaelevansnet@gmail.com. 

No tags for this post.
Source : techtalkafrica[dot]com

Google Analytics Android App Review

Every cell phone spy – particularly an Android Spy brigade –has been on the lookout for the Google Analytics app ever since it’s been in the works. And with the tail end of June seeing its release, the curiosity regarding what the app brought to the table skyrocketed fittingly. Analytics or monitoring traffic on websites can be of particular use for a wide array of people, and after sifting the pros from the cons, here’s what this app boils down to…

Real-Time Report

This gives you the exact number of visitors currently on your website, albeit with a five-minute update time. It also showcases the ‘top landing pages’ list, with ‘top referrals’ and ‘top active pages’ listed below. If you’re monitoring news domains or are a webmaster and don’t find five minutes an eternity, the app is a godsend to cater to your needs. This would help you keep yourself and your website up to date, and would help you muster up enough means to adjust the pages according to the rise and fall in traffic.

A Comprehensive Dashboard

The Dashboard is a piece of tech artistry. Not only does it default view showcases the daily unique visitors and conversion rates, it does so with unprecedented accuracy and frequency. These two are obviously the two most frequently checked – and the most relevant – metrics that any potential Google Analytics user would want as the first thing he sees on his desktop. This is precisely why our Android spy brigade is particularly intrigued by Google setting their priorities straight over here.

This feature could potentially dig out a goldmine for search engine operators and their relevant marketing firms, because it conjures up data on the much revered ‘on-demand’ basis. Also those website managers that have to deal with a barrage of traffic inflow, which can fluctuate massively as well, can summon changes at the drop of a hat to accommodate the pressing needs.

Automatic Updates

Okay so it’s official: Gone are the days where you had to manually nosedive into tedious numbers to synthesize the relevant data. This app provides automatic alerts, which ensure that you’re never late to come up with a response to the late afternoon traffic drop, because you were wandering around outside your office. You will get exhaustive, regular updates that would help you monitor and adjust the traffic related data according to your needs.

Of course this would also mean that this feature could disturb your holidays to beep about your website’s negative turn. But let’s face it, you wouldn’t want to log in to the laptop each time the negative alarms clatter the daylight out of your peaceful dillydallying.

Custom Circus

If you were to endeavor to set up custom alerts on the desktop version of the app, it would not be showcased on the Google Analytics interface. That would only happen if the condition required that would fulfill the alert trigger, surfaces. This in turn connotes that if one were to forget their custom alerts, or what they actually are, they would need a recheck on the desktop version.

Hence, as far as Custom Alerts is concerned, one should only earmark the very crucial alerts here. Or one could even set up more than one alert that are high on the priority list, ones that require immediate action, and that could work just as well.

The Verdict

All in all, with everything said and done, Google Analytics is an ensemble of decent functionality and the ability to efficiently track data. And it’s simple really whenever a web-based app is converted to cater to the mobile platform the advantages are pretty obvious. That’s precisely the case with Google Analytics, which combines efficiency with user-friendliness, seamlessly enough to conjure up as close to a complete package as it gets.

Author Bio:

Natalia David, an author significantly contributes towards PC security Software, cell phone spy and spy software for android. If you want to know more about Natalia you can follow her on twitter @NataliaDavid4

Tags: Google Analytics, Google Android, Google App Review

Source : techtalkafrica[dot]com

Kred evolves into Kred Story, a dashboard for digestible social analytics

Kred has shed its complicated analytics dashboard and launched Kred Story, an easy to navigate social influence analytics dashboard.

Behind every influencer is a story waiting to be shared, and Kred believes that its users are more than just a number. Kred, the influence measurement service, has redesigned itself as Kred Story, a comprehensive and easy-to-use analytics dashboard that displays its users’ social media activity.

It can often be difficult to make sense of charts, graphs, and numbers that may not necessarily mean anything to you. With this in mind Kred, is evolving how it displays a user’s influence measurement. Through an interface reminiscent of Pinterest’s tiles — a design trend adopted by many sites — anyone can browse through the visual history of a Kred user’s influence around the Web. There’s a simplicity with navigating tiles that captures a user’s attention in lieu of the list that the Kred dashboard once sported. Despite the changes, Kred continues to remain transparent about what figures make up a user’s Kred score through the tile, “Total Influence Points.”

“Kred Story is the culmination of many years of research by PeopleBrowsr. It shifts the emphasis from scores and data to people and their content,” said Andrew Grill, CEO of Kred, in a statement. “Kred Story gives everyone access to social data in an intuitive format that enhances their social media experience. It makes influence metrics useful for all of us.”

Kred now offers 16 types of tiles. With one, you can now browse the stories that a user has shared on Twitter and the number of retweets that those posts have received. Another allows you to find the Influence Kred score, a number identifying the user’s social media influence (FYI: it’s out of 1000 possible points); and the Outreach Level, which is measured by how generous users are with sharing content. You’ll also find a tile for important metrics about the number of individuals that have interacted with the Kred user, a tile dedicated to displaying the people around the social media sphere that have mentioned the user, and a tile for hashtags that have been used in conversations — just to mention a few.

Displaying a user’s social media activity in a visual manner should appeal to many users. But what we found to be particularly useful with the new changes is the demographic information on the right of the dashboard, which presents information about how the social media community is interacting with the Kred user, and the types of communities that each user belongs to. There is one caveat, however; Kred Story in its current design only presents Twitter analytics, but integration for LinkedIn and Google+ may arrive by the end of this year.

Kred Story sheds the impression that analytics has to be displayed in a complicated manner, and offers a simple solution that just about anyone can understand. “[Kred’s] beautiful visual format shows what people think is most influential about them and how they engage in social media,” said Lee Hammond, vice president of Digital for Interscope Records, who got a sneak peak at Kred Story. “Kred Story is a big step forward for social media influence measurement.”

Source : digitaltrends[dot]com