The year 2012 has been extremely eventful for Google. With over four updates in the name of Google Panda and Penguin, Google managed to filter hundreds and hundreds of websites through its advanced ranking factor. Each update was modified as per the results of the previous filter. In this article, I am going to highlight a few things that explain the nature of Google’s Panda in some light. Also, the article will talk about certain measures one can take to keep safe from the search engine ranking disaster.
The Objective
With its recent algorithm updates, Google has attempted to add a slight touch of “human” monitoring to its web relevance algorithms. The system has added factors such as content readability, site bounce rates, and genuine relevance to map the quality of a website. Fortunately, Google has achieved a healthy percentage of success in this attempt. Google Panda has managed to identify user-friendly websites than just web-crawler-friendly websites.
Websites’ Elements That Google Panda Dislikes
Google Panda works like cops. It is not responsible for honoring good quality content but for identifying and punishing poor-quality content. It does not allow low quality websites (having useless links, duplicate content etc), to rank. Unlike other Google algorithms, for Google Panda, keywords is not everything. Hence, if a website has poor quality content or duplicate content on most of its pages then it will definitely go down in the search engine rankings. Now what we need to focus here on, is what exactly defines low quality content.
- Duplicate content : First of all, it is duplicate content. Google Panda hates plagiarism. It does not believe in providing same information again and again by changing a few words here and there to get a pass from plagiarism detectors. It needs, fresh, informative and genuine content.
- Quality of links : Secondly, Google Panda looks at quality of links, a website has received. Also, it will judge the content quality of the sites which are linked to the page. Hence, having safe links of genuine websites that do make sense to your website, is very crucial. Naturally, this is a major challenge for most SEO services providers and website owners.
- Advertisements: All SEO services experts and website owners must refer to the fact that the count of advertisements on your page can disturb your page rankings. It is quite surprising to note that Google Panda may also hurt a high-quality content website’s ranking, if it has extensive Google AdWords program. The idea is to balance advertisements and content on each and every page of a website. This is why most experts suggest to seek assistance of professional Google Panda and Penguin compliant SEO services.
Avoiding the Panda Slap
The search engine optimization industry calls Google Panda punishment- Panda slap. If you get hit by Panda slap, then not only your Google rankings go down but you also are forced to deal with the whopping loss of 50% of your regular traffic. This will definitely result in a major blow on your overall revenue. Hence, it is imperative to keep safe from low quality articles and weak links.
The conclusion
Google brought Panda algorithm to keep the Internet space free from the crowd of scraper sites. It does that by punishing the websites from which such content is scraped. So, every website owner looking forward to getting ranked must come up with healthy websites. Good quality content, ideal linking and balanced advertising are the initial stepping stones that one must cover.
Source : techtalkafrica[dot]com
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