In the internet dominated modern society we live in today, it is imperative for a company to have a strong online presence in order to succeed in business. Most of the traffic to any site, at least initially, is generated by search engine results. Hence it is paramount to design the site in such a way that it ranks among the top one or two pages for any relevant search result. To achieve this goal, SEO techniques are implemented. Although many people are aware of the basic SEO methods, there are some advanced techniques that can really boost the amount of traffic to a marketing blog or a business site.
Set your content apart from the crowd with Author Markup
Author Markup is the latest offering by Google that attempts to bring all the content written by a writer under a single author profile. A Blogger or writer using author markup appears differently in Google search results with his profile picture, link to his Google+ profile and link to access more of his content. This immediately attracts the attention of the user increasing the chances of him clicking the marked up result significantly. It can be a little tricky to implement author markup but there are several good tutorials available over the net that can help setting up an author markup profile.
Know More about your audience with double-click Ad Planner
Getting to know what the target audience of your blog are currently interested in can be the biggest advantage in creating a successful blog. Posting a relevant URL to Google Double-click Ad Planner instantly generates a large list of websites pertaining to the same topic. Participating in those sites actively can give you more than a fair idea about the current trend of the moment and you can create contents for your blog according to that information. This is a very useful tool for creating appealing contents for you marketing blog.
Use hi-res images for increased traffic
According to a 2011 report by Technorati State of the Blog, almost 90% of the blogs across the web have some kind of media content in them and images are the most popular among all media formats used. Using attractive high resolution photos in your blog can actually generate more traffic and backlinks than you thing its worth. This is evident from the success of Boston Globe’s Big Picture blog that was chosen as one of the best blogs of 2011 by Time. So find relevant and high quality photos to accompany your blog content and see the traffic increase slowly but surely.
Think beyond facebook and Twitter
When it comes to marketing their blogs on social networking sites, many people are unable to think beyond Facebook and Twitter. But there is a large community of niche sites that provide the users with relevant blog posts and URL’s according to their preferences. Sites like StumbleUpon, Reddit, and Pinterest and Tumblr dish out billions of page views every month. Participating in such sites can not only generate some extra traffic for your website, but similar to Ad Planner, you will also get a fair idea of the trending interests and topics of the moment.
Incorporating the appropriate SEO techniques in the initial stages while you design the website makes it easier to implement them effectively. At this stage, the meta-tags, title tags, URLs etc that are significant for better ranking can be handled to generate the maximum possible traffic.
Author Bio – Jerry Lawrence is an Article writing professional specializing in SEO and targeting the most effective and up-to-date online marketing techniques with a keen interest in the Link Building strategies.
Source : techtalkafrica[dot]com
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