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Showing posts with label fight. Show all posts
Showing posts with label fight. Show all posts

Nov 19, 2012

Google Takes on Tiny Doogle

ht doogle nt 121119 wblog Google Takes on Tiny Doogle

doogle.co.za

Search engine giant Google is threatening a lawsuit against a tiny South African website named Doogle.

The legal fight may threaten the existence of the company, but has been a short term boon for Doogle, creating so much traffic for the site that it crashed last week. Andries Maree Van Der Merwe, 23, said the free job search site he launched two years ago to help unemployed people in his country find work had more than a million hits last Wednesday.

The Doogle site features the Os as eyes and includes the phrase “Doogle it.”

“That’s more hits than in the entire first year.  I can’t believe the site has gone international,” said Van Der Merwe. He is so encouraged by the show of interest to persevere in a potential legal battle to save his business and domain name, www.doogle.co.za.

Van Der Merwe said he received a letter last month from attorneys at Google threatening to sue him for copyright infringement because his name and logo have similarities to the popular search engine’s.  One South African newspaper columnist declared Google had crossed the line by “persecuting small companies just because their name sounds vaguely similar.”  Van Der Merwe’s story was soon went viral.

“I’m not giving up my name. Doogle is who I am. It’s my business. I registered the company and legally acquired the domain,” said Van Der Merwe.

He said after dropping out of high school and teaching himself to use computers while scraping by on a meager income selling newspapers, he started the company on a computer he bought from a pawn shop.  Since then he has begun to do software development and web site creation for other businesses, but he says his dream is for Doogle to become a successful enterprise.  He has expanded the site beyond employment posting to include vehicle, realty and other classified listings.

“I am going all the way to court if Google wants to go to court, but I hope there’s a better way to solve this,” said Van Der Merwe.

Van Der Merwe says his attorney has replied to Google’s letter denying the claims and offering to put a notice on his site distancing itself from Google.

A Google spokesperson told the Guardian newspaper she could not comment on individual cases, but said the company is “passionate about protecting the reputation of our brand.”


Source : abcnews[dot]go[dot]com

Nov 9, 2012

Ferrari-fighting Tesla Model R reportedly in the works for 2017

Tesla Model S

Electric vehicle automaker Tesla Motors is reportedly working on a successor to its discontinued Roadster, dubbed the Model R, which is expected to take the fight to Ferrari.

A rumor coming out of jolly old England’s Auto Express suggests electric car manufacturer Tesla is looking to bring a new model to the market in 2017.

The new car would replace Tesla’s first car, the Roadster, and be built from the ground up as pure all-electric vehicle (EV). Whereas the current Roadster is underpinned by Lotus’ Elise platform, Auto Express claims the successor to the Roadster, thought to be named the Model R, will utilize the same platform currently underpinning the Model S and the upcoming Model X crossover.

In addition to adhering to the company’s current naming convention, the Model R will reportedly expand on the Roadsters lightning-quick acceleration, which is capable of rocketing from 0-60 miles per hour in 3.9 seconds and traveling 254-miles on a single charge of its 53 kWh lithium-ion battery.

If true, the Model R would undoubtedly benefit from a platform switch. The Lotus Elise weights about 1800 pounds, while the Roadster weighs in at 2,723 pounds. A new platform built from the ground up to accommodate an EV powertrain has the potential to reduce the weight of the car, while at the same time improving range and acceleration.

Tesla sold the Roadster between 2008 and 2011, with about 2,500 rolling off the line. Base price for the zippy EV started around $109,000. While no longer selling the Roadster, the California-based automaker started a buyback program last month that allows Roadster owners the option to trade theirs in for credit towards a Model S.

According to Auto Express, Tesla has its sights set on Ferrari with the Model R, but we remain skeptical. Still, if the Model R can indeed go toe-to-toe with the iconic Italian automaker we’ll be very impressed. Of course that leaves us with another question: How much will it cost?


Source : digitaltrends[dot]com

Oct 23, 2012

Apple iPad mini enters the compact tablet battleground, faces the Nexus 7 and Kindle Fire HD

Apple just announced their 7.9-inch iPad mini and is now officially ready to enter the fight in the ultra portable tablet market.

iOS is the dominant platform in the large tablet class, but it’s a newbie in the compact segment. So does the Apple iPad mini have what it takes to successfully challenge the already established competition from Google (ASUS) with its Nexus 7 and Amazon with its 7-inch Kindle Fire HD.

We’ve prepared a quick comparison table for you, showing how the iPad mini stacks up against the competition.

 
Apple iPad Mini
Kindle Fire HD
Nexus 7
OS
Apple iOS 6
Android 2.3.3 Gingerbread
Android 4.1.2 Jelly Bean
Display
7.85-inch
IPS LCD
7.0-inch
IPS LCD
7.0-inch
IPS LCD
Resolution
1024 x 768
(163 ppi)
1280 x 800
(216 ppi)
1280 x 800
(216 ppi)
Height
Width
Thickness
200 mm
134.7 mm
7.2 mm
193 mm
137 mm
10.3 mm
198.5 mm
120 mm
10.45 mm
Weight
308 grams
395 grams
340 grams
Processor
1GHz dual-core
processor
A5
1.2GHz dual-core
processor
TI OMAP4460
1.3GHz quad-core
processor
NVIDIA Tegra 3
GPU
PowerVR SGX543MP2
PowerVR SGX540
GeForce ULP
RAM
512 MB
1GB
1GB
Storage
16GB / 32GB / 64GB
16GB / 32GB
8GB / 16GB
microSD card slot
No
No
No
Primary camera
5 MP, 2592×1944 pixels,
autofocus, 1080p video recording
No
No
Front camera
1.2MP Camera
“HD” Camera
1.2MP
Battery Life
10 Hours
11 Hours
10 Hours
Wi-Fi
Wi-Fi 802.11 a/b/g/n, dual-band, dual-antenna
Wi-Fi 802.11 a/b/g/n, dual-band, dual-antenna
Wi-Fi 802.11 b/g/n
Bluetooth
Yes
Yes
Yes
Network
2G Network GSM 850 / 900 / 1800 / 1900
3G Network HSDPA
4G Network LTE
No
No
NFC
No
No
Yes
Speakers
Mono
Stereo, with Dolby Audio
Mono
Availability
November 2, 2012
Currently available
Currently available
Price
$329 / $429 / $529
$199 / $249
$199 / $249

It’s way to early to be drawing any conclusions, but at first glance it seems that Apple isn’t really understanding what the compact tablet class is about. The way we see it – it’s about getting nicely performing and compact tablets at bargain prices.

Of course, no one was expecting Apple to pack their top-of-the-line A6 chip in the iPad Mini and start selling it for $199. But both the display and the pricing are disappointing. We were hoping to see a higher-res display or at least a more up-to-date CPU that could be relevantly put against the Nexus 7′s and the Kindle Fire HD’s.

Instead, the company that introduced Retina displays announced a 7.9-inch tablet featuring a display with just 162 ppi pixel density for the premium price (for the segment) of $329 (16GB).


Source : blog[dot]gsmarena[dot]com

Sep 5, 2012

What’s not to “Like”? Facebook’s fight on fakery is a page out of the Google handbook

Facebook fights fake Likes

As advertising dollars and proof of ROI becomes more important to a publicly traded Facebook, the fight for the Like button's authenticity marks a serious turn for the site.

Google “Facebook Likes” and you’ll be inundated with a flood of sites and services that promise to deliver that very thing. They don’t mince words in their promotion, flat out saying, you give us money, we give you forced human approval. Prices vary: FB Supplier sells 500 photo Likes for $29. Social Buzzer offers 1,000 Likes for $34.90. BuyFacebook-Likes.org (the .org qualifier being entirely necessary as to point out the uselessness of that label) price is 1,000 Website Facebook Likes for $39. It goes on and on and on and on and on.

buy facebook likesAnd none of it is surprising. Back in February, Facebook began making its marketing strategy crystal clear: Likes equal ads. The platform was going to convert the simple, innocent, non-committal act of hitting the Like button into meaning something about users and their relationships with brands.

Before we go much further, a short history of the Like button is deserved. Originally, it wasn’t even to be – it was going to be the Awesome button. The idea of the Awesome button was the result of a 2007 Facebook hackathon, which eventually evolved into “Like” and was officially introduced in 2009.

Eventually, Like replaced the “Become a Fan” feature altogether. And it’s become a popular one: While Facebook won’t reveal Like button statistics, when it was first made available, 50,000 Websites installed it within the first day, and that climbed to 100,000 sites within its opening month. By 2010, it’d had been implemented into some two million sites, and the feedback was unending praise: Some media sites reported 300 percent increases in referral traffic. So you can only imagine how much its presence has increased since.

In fact, you don’t have to imagine. It’s hard to even name a site you can’t Like. Let’s face it: The Like button is a fundamental piece of the Internet’s tapestry.

But it isn’t without controversy. Back in 2010, Facebook was hit with a lawsuit alleging that the Like button was using minors’ Internet activity for commercial gain. Since then, the company has faced an uphill battle trying to appease the courts while simultaneously being able to keep doing exactly what it’s doing. Concessions like trying to put in plainer language that a Like is essentially a vote for a brand has been about as much movement as the social site has made, though it’s also spent time with the FTC making a defense for the Like button and the customized experience it offers users.

Clearly, the Like is worth fighting for, and Facebook knows it. But not only does the network have to fight the Powers that Be, it also has to battle with the monster it created — spam tactics, like Likejacking and fraudulent Likes.  Last week the company announced it would start removing business page Likes that were put there by fake or hijacked accounts. Facebook tried to downplay what effect this could have, saying that a typical page will only lose one percent of its Likes, which doesn’t really reveal all that much since there isn’t such a thing as a “typical page” given the huge range in Likes. Some have millions, some have tens; pages with high Like numbers could feel the hit far more significantly.

There are two interesting things to take away from all this. The first is how businesses are reacting, which, to summarize, is not well. A handful are frustrated with their declining Like numbers, and rightfully so — Facebook made this metric important, then brands figured out how to work that system, and now the rules have changed. And it’s not something that just tiny, spammy companies have been doing: Buying Facebook Likes is pretty old hat at this point. Still, those who are protesting the announcement are suffering from their own hubris. You can only defend spamming so much. 

But what’s more interesting is that Facebook isn’t acting like Facebook — in fact, it’s acting like Google. Part of the reason buying Facebook Likes has been such a blatant, easy, care-free process is because Facebook’s network is hugely important, yet it isn’t confined by hard, set lines… like, say, a search algorithm is. Anyone who’s even minutely affected by Web traffic has felt the wrath of a Google search algorithm update; the always-iterating engine’s every tiny tweak greatly affects our business. And Google has always defended its algorithm as a science, a machine, a crucial cog in finding the most correct data. Facebook, on the other hand, has traditionally been about feelings, bias, opinions, and… well, likes, and for that matter, dislikes. But these days, it can’t be that amorphous, not when big advertising and marketing dollars are involved. If you had to say what Facebook’s “thing” was, that thing would legitimacy: It made a name for itself as the proprietar of the real online identity, and this is what has made it worth so much. The near-elimination of anonymity could have been seen as a slight, but the network made that a feature, a selling point — and it worked. So anything that challenges that, in the wake of things like stock prices and shareholders, has got to go. To do that, Facebook is taking a page out of Google’s book by rooting out the fakers.

Even some of the language Facebook is using sounds like what we hear about SEO tactics. Facebook says that businesses will actually benefit from this because Likes from fraudulent sources aren’t all that helpful: The site takes into account how active a business page’s followers are, so if you bought 10K Likes from spam profiles, then they arguably shouldn’t be successfully circulating your content. That idea sounds a lot like whenever Google issues a search algorithm update and reminds everyone that writing for humans instead of trying to learn its secret sauce is best practice.

We’ve taken yet another step away from SEO and into the next generation of Internet optimization. The search engine certainly isn’t going anywhere, but now it’s not the only one making rules the rest of us have to abide by.


Source : digitaltrends[dot]com

Sep 3, 2012

2013 Nissan Sentra: Altima’s little brother claims 40 mpg highway

2013 Nissan Sentra front three-quarter motion

New, Altima-like styling and improved fuel economy should make the 2013 Sentra a sensible alternative to the compact mainstays.

The 2013 Nissan Sentra joins big brother Altima in the fight for fuel economy and market dominance. Nissan says the newest incarnation of its compact sedan will return 40 mpg on the highway, which has become the new benchmark for compact car fuel efficiency. Nissan also tried to give the 2013 Sentra a more expensive feel, with styling from the Altima and a revamped interior.

The Sentra will achieve 40 mpg on the highway, but only when properly equipped. The big 4-0 only applies to cars with a continuously variable transmission (CVT) and the FE+ fuel economy package.

The FE+ package includes grille shutters and other aerodynamic aids; it’s similar to the Focus SFE and Cruze Eco fuel economy specials offered by Ford and Chevy, respectively. Non-FE+ models with the CVT are rated at 39 mpg. A six-speed manual transmission is also available in base models.

The Sentra’s 34 combined mpg rating should make it the best in its class. The Nissan bests the Focus SFE and Cruze Eco by one mpg, although a diesel Volkswagen Jetta TDI automatic will also return 34 combined mpg.

Coupled to the CVT is a new 1.8-liter four-cylinder engine, producing 130 horsepower and 128 pound-feet of torque. That puts the Sentra pretty close to the bottom in its class in terms of power. Base Cruze models have 138 hp; the Focus comes with 160 hp. The Sentra does beat or equal the base engines in the Honda Civic and Toyota Corolla, respectively, but each offers a more powerful engine option.2013 Nissan Sentra interior

It may have a horsepower deficit, but Nissan seems to have put most of its efforts into upgrading other parts of the Sentra. The exterior styling is taken straight off the 2013 Altima, so if you like the bigger Nissan, you’ll probably like this one. LED headlight accents and taillights help give the Sentra a premium feel, and keep it in step with the latest automotive fashion.

On the inside, the interior looks less like that of a rental car, and can be trimmed in optional leather with wood accents. The Sentra grows slightly in length for 2013, but is actually shorter and narrower than the 2012 model. Regardless, Nissan says the 2013 Sentra has more usable interior space, and is about 150 pounds lighter.

Nissan also upgraded the Sentra’s technology suite. Navigation (which can warn drivers of curves and changes in the speed limit) is an option, as is a NissanConnect system that allows drivers to read and reply to text messages with voice commands.

NissanConnect also encompasses Pandora and Bluetooth functions. Paired with the navigation system, it can enable Sirius XM traffic and weather updates and point-of-interest information from Google. It’s all controlled through a 5.8-inch touch screen.

The 2013 Sentra excells in every area except one: desirability. It’s hard to see buyers getting excited about fuel economy, and the styling isn’t as dynamic as other cars. Still, most compact car buyers will probably be satisfied with this sensible sedan, even if they aren’t excited.


Source : digitaltrends[dot]com

Aug 28, 2012

State of the Web: Will U.S. Internet users rally against the TPP? Not likely

Trans-Pacific Partnership Agreement copyright law

The battle against the Trans-Pacific Partnership Agreement (TPP) has begun to heat up. Will U.S. Web users put up a fight? Sadly, I doubt it.

At the end of next week, the United States Trade Representative (USTR) will host the 14th round of negotiations surrounding a multilateral trade treaty known as the Trans-Pacific Partnership Agreement (TPP). The negotiations will last 10 days, from September 6 through 15, in Leesburg, Virginia.

At present, 11 countries are involved in the TPP negotiations: Australia, Peru, Malaysia, Vietnam, New Zealand, Chile, Singapore, Brunei, Mexico, Canada, and the United States. Japan also plans to join the TPP. And countless “stakeholders” — corporations, non-governmental organizations (NGOs), Members of Congress, and others — are also involved in the talks. The general public — those affected by implementation of the TPP — have not been invited.

How the TPP targets the Web

As with the contentious Anti-Counterfeiting Trade Agreement (ACTA), which was largely shut down by the European Parliament on July 4, the TPP negotiations are highly secretive, and the exact text of the treaty is all but unknown. There have, however, been some leaks — most notably, that of the chapter on intellectual property (pdf) and its frightening article 16.

Last Friday, the Electronic Frontier Foundation (EFF) outlined the problems the TPP could cause for the Internet — problems distrubingly similar to those found in ACTA and the currently-defunct Stop Online Piracy Act (SOPA), like potential censorship of legitimate speech, innovation-hampering regulation of the Web, a mandate for Internet service providers (ISPs) and intermediaries (like Google, Facebook, and any other website) to monitor Web activity and block access to websites accused of copyright infringement or the facilitation of infringement, and the requirement that ISPs cut Internet access to users allegedly engaged in online piracy.

“Private ISP enforcement of copyright poses a serious threat to free speech on the Internet, because it makes offering open platforms for user-generated content economically untenable,” write Carolina Rossini and Kurt Opsahl of the EFF. “For example, on an ad-supported site, the costs of reviewing each post will generally exceed the pennies of revenue one might get from ads. Even obvious fair uses could become too risky to host, leading to an Internet with only cautious and conservative content.”

The problem of stifling free speech as a result of the TPP is a particularly potent one. The document’s “takedown requirements open the door to abuse,” say Rossini and Opsahl, which could result in copyright claims being used to “strike a serious blow to freedom of expression.”

The gloomy news continues. But rather than paraphrase any further, I suggest you just read the post.

The will to say ‘no’

The EFF’s notes of warning compose a ghastly tune we’ve heard all to often in recent years, and it is blaring crystal clear in the crescendoing outcry confronting the TPP. But for those of us who find meaning in this song of injustice, only one conclusion can be reached: the TPP must be stopped, just as we stopped SOPA, PIPA, and ACTA before it.

At first glance, it would seem as though a chorus of opposition has begun to gather. The EFF’s combative article explaining the potential problems inherit in the TPP repeatedly soared to the highly-trafficked front page of Reddit, the forehead of the Internet; if you can feel feverish indignation there, then a good chance exists that a sickness is brewing. Soon the antibodies of the Web will launch into action in an attempt to fight back against whatever cancer has begun to grow — right?

Perhaps — but I doubt the TPP opposition movement will establish meaningful forces in the U.S., despite the country’s leadership role in pushing the treaty and the effects it may have on our laws and our Web.

…and why we won’t

The secrecy of the TPP negotiations places the first hurdle: without the ability to view the document in its entirety, we lack the authority to address our concerns and outrage about the portions we do know about to those who know everything. This imposed ignorance has the tell-tale nature of a tactical maneuver by those hoping to tightly control the public conversation about a controversial action. Until the full document is exposed, those of us in the dark can be brushed aside for simply ‘not knowing what we’re talking about.’

This is a problem not just for the U.S. anti-TPP movement but for all nations involved. The real obstacle for U.S. Internet users is the TPP’s inherently international nature. About one-third of Americans (110 million people) currently hold passports — a significant jump from the 48 million who had one in 2000. And yet, we remain foolishly unconcerned with international issues (pdf) — at least those that don’t involve natural catastrophes or the dropping of U.S. bombs. The simple fact that discussions surrounding the TPP include the names of other countries will likely cause a good many Americans’ eyes to gloss over.

Another mitigating factor is that the TPP is a trade agreement — a confounding intergovernmental action few have bothered to grasp. During the buildup of opposition to ACTA, we witnessed a slew of misinformed comments, and even “reports,” that labeled that treaty a “bill” or a “law.” Like ACTA, the TPP is neither. I expect this confusion and ignorance to further muddle any chance at genuine, educated opposition to the TPP.

Now, this sweeping, pejorative characterization of my fellow countrymen is not meant to discount the guaranteed involvement of a good many Americans in opposing the TPP. A certain segment of U.S. Web users — the proud disestablishmentarians who click articles like this one for fun — are on the lookout for acts of violence against the Internet. And they will get involved in the tussle, no doubt. Similarly, those who oppose greater globalization will also naturally come out against the TPP — which is, incidentally, far more about increasing the ability for large corporations to make money than it is about stamping out free speech and online innovation. But these factions of activists hold little power against stakeholders of the TPP without the backing of the care-free masses.

Prove me wrong

I say all this after watching U.S. Web users gladly pass the baton of responsibility in opposing ACTA to our cohorts in Europe. Granted, that is where the action was. And the anti-ACTA efforts there worked. But as it stands now, there is no excuse for not telling Washington exactly what we think about the TPP. In fact, the responsibility to do fight the TPP rests with us. After all, Hollywood movie studios and music labels, and U.S.-based pharmaceutical companies (the most rabid proponents of copyright protections) clearly have their grubby mitts all over the TPP. This makes it primarily our responsibility to reign in the overreach, to cut out the tumor.

So for any of you who have made it this far by sitting on a fence, think of the TPP this way: Your government is willing to unnecessarily sacrifice your rights and the Internet you love for the sake of making a buck. Don’t let them. Read, scream, tweet, post, black out websites, call your Senators and Representatives and President Obama a hundred times. Don’t wait for Google or Facebook or your geeky friend to stand up. Shed your insular shell right now, and lead the world in shutting this sucka down.


Source : digitaltrends[dot]com

Aug 15, 2012

Google vs. Apple: The inevitable patent battle ahead

Google Vs. Apple

When will Google and Apple fight each other directly? Is a direct patent fight inevitable after Samsung vs Apple ends?

There’s a storm coming in the world of tech. The Apple vs Samsung trial may be the hot news right now, but it could prove to be the undercard for a heavyweight clash of the titans between Apple and Google. There has been plenty of animosity between the two in recent years and Google has certainly been supporting its Android partners against Apple behind the scenes, but the two have yet to step into the ring together. The battle ahead seems inevitable.

Samsung vs Apple trial will embolden one of them

With the outcome of the Samsung and Apple trial still far from certain, we can be sure of one thing – the winning side will look to push the advantage. It seems more likely that Apple will emerge victorious at the moment, but Samsung has a good defense and a countersuit to press. The fight between the two most successful smartphone manufacturers on the planet right now will probably not end when this trial does. An agreement across the board seems like a distant possibility.

If Apple wins, you can bet that more infringement suits will follow. If Samsung wins, Google and the other Android manufacturers may be emboldened to take on Apple.

Could we see a court battle directly between Google and Apple? Though Roger Cheng at CNET says no way, we think it’s a possibility.

Motorola could be the key

When Google bought Motorola Mobility for $12.5 billion, it also acquired a number of strong patents and inherited a legal dispute with Apple. The Motorola vs. Apple case involved claims from Apple about multiple patent infringements by Motorola and some counterclaims by Motorola that Apple had infringed on its patents. The litigation started in 2010 and the patent claims on both sides were gradually whittled down until Judge Posner finally dismissed the entire case in June of this year. Apple plans to appeal and Google may be forced to fight the case after all.

Cutting out Google

Apple has been systematically removing Google from default status in iOS and withdrawing support for its services. This purge is becoming clearer as the release of iOS 6 approaches. The new version of Apple’s platform will not use Google Maps – Apple has created its own maps app. There will also be no YouTube app included, although this may have been Google’s decision as Apple’s license expired and its YouTube app was outdated, never updated, and didn’t support ads.

The branded Google search button on mobile Safari was removed a long time ago and just reads “Search” now. Google search is still the default, but Apple offers Yahoo and Bing as options. Would they consider removing Google search as the default? Probably not without an alternative that offers a comparatively good experience. Is Bing there yet? I don’t know.

Part of the reason for this attack could be the fact that Google is raking it in from iOS devices. It has been suggested that Google actually makes more from iOS than it does from Android. Apple obviously doesn’t want to line the pockets of its sworn enemy.

Is it a fair fight?

It seems pretty clear that Google is ducking a direct fight and frankly who can blame it? No one really wants to fight Apple if they can avoid it. When it comes to litigation, Apple is clearly the aggressor, but you could argue that Google started it by trying to muscle in on Apple’s market. There’s no doubt that the release of Android caused the original rift.

It is worth mentioning that, despite perceptions, Google is comparatively small next to Apple. The profits generated by Apple are far in excess of what Google makes. Apple is pulling in the lion’s share of the profit in the smartphone industry, as a matter of fact. More than one estimate suggests Apple claimed over 70 percent of smartphone profits in the second quarter.

When it comes to stocks, Google’s (GOOG) market cap is about half that of Apple’s (AAPL). We also have to remember that Google is already engaged in a bitter battle with Microsoft (MSFT). How many fronts can it really afford to open up?

Apple is a control freak

Even the most fervent of Apple fans would find it tough to deny that Apple likes to be in control. The iOS ecosystem is often referred to as a “walled garden.” Apple makes its own hardware and it dictates terms to partners in every aspect of its business. The company is used to being in the driving seat and the patent war seems to be partly about frustration at other companies daring to emulate Apple’s success, but that’s how business works. So Samsung copied Apple: Who cares? Everyone’s doing it.

Markets evolve and everyone copies successful ideas and builds upon them. Human progress depends on it. I know some people will argue there’s a difference between that and outright theft or cloning of Apple products, but the line is far from clear. Ultimately, it’s for the courts to decide, but even victory in the courtroom is not going to give Apple what it wants.

Let’s give peace a chance

The most annoying thing about the Google vs Apple battle is that we – the consumers – are suffering. Perhaps they consider us collateral damage. Our tech devices cost more because of licensing deals and expensive litigation. Features and services that we would enjoy are being ripped out and divided. The likelihood of getting a device that just works with everything we have is decreasing because the only way to have that integrated tech lifestyle we all want is by pledging allegiance to one company and buying all of its products.

Since no one company offers the best experience across the board, we’re forced to mix and match. Despite the capability being there for seamless integration of all our devices, petty squabbles are preventing it from happening. I’d like to bang all of their heads together. Work together!

Listen up, tech companies. You should:

  • Stop putting your shareholders first (you don’t have to tell them that)
  • Let go of your hate. That’s the path to the dark side
  • Remember the loyal consumer who just wants a good product at a reasonable price
  • Tech is supposed to improve our lives
  • Instead of fighting, put your energy into making better products

You may say that I’m a dreamer, but I’m not the only one. There is a chance that Google and Apple will see sense and stop fighting. I bet Google would happily shake hands and move on, and Tim Cook did say he would “prefer to settle.” If you rewind a few years, you would never have predicted that Microsoft and Apple would team up together. It’s just a little sad that what brought them together was mutual hatred of Google. 


Source : digitaltrends[dot]com