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Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Nov 10, 2012

How Samsung, Microsoft and stupidity are staining Apple’s brand image

Microsoft apple logo samsung

Clever marketing from competitors and its own stumbles have left Apple’s effortlessly cool brand image looking more effortlessly clueless.

I’m at an IBM event this week, and at dinner I had what has been an increasingly frequent experience.

It used to be that attendees at these events gushed about the new Apple gadget they were carrying, and anyone who expressed reservations seemed out of touch with the group. Much like talking about religion or politics from the minority position at the dinner table, bashing Apple was one sure way to ensure everyone thought you were an idiot.

But last night, instead of showing off an Apple device, another guest showed off his new Samsung Galaxy S III phone, which led to more chatter about my new Microsoft Surface tablet. It spiraled into an “everyone dump on Apple” event, and by the end of the evening, Cupertino’s sole defender seemed to be considering other options.

This may be anecdotal, but I’ve seen the same event played out several times recently among analysts and other influencers in the tech space. It makes me think Apple’s image is changing, and the firm’s products are losing their magical edge.

Samsung’s anti-Apple marketing

The blemish on Apple’s spotless image didn’t just appear there; Samsung helped etch it into the glossy white plastic quite intentionally. Its excellent marketing campaign has attacked Apple’s image on three vectors.

The first is questioning Apple’s leadership. Samsung’s ads paint Apple’s “upgrades” as features the company accidentally or intentionally left out of prior products (larger screens, 4G radios), or obvious improvements (headphone jacks on the bottom). In some cases, they also point out where Apple still lags behind the curve after launching a new device, like the lack of NFC in the iPhone 5. Samsung wants to depict itself as the innovator Apple is struggling to match.

Second, the campaign raises the idea that Apple fans aren’t smart consumers. They’re depicted slogging through long lines waiting for their technology, and getting unreasonably excited about aspects of the product that aren’t exciting. In fact, the not-so-subtle message is that Apple buyers are kind of dense.

Samsung Apple commercial iphone 5 samsung galaxy s3Finally the ads build on this dense concept by showcasing Apple users as people you wouldn’t want to emulate: Your parents. Dorks. Clueless hipsters. This is designed to strip away the prestige that Apple products typically carry.

For all its mocking, Samsung actually copied Apple with its first smartphones, but has since diverged, trying to drag away the perceived market leadership with it. The Korean company waged a similar type of warfare on Sony in the television space, which was once the clear leader. Samsung first emulated Sony, then partnered with the company, then took the market away. Sony has never recovered. Granted, Sony had additional issues that complicated things, but the plan worked, and Samsung appears to be following the same playbook with Apple.

Microsoft Surface

Samsung isn’t the only company slinging mud on Apple’s image. The Microsoft Surface tablet is doing relatively well, and Apple’s efforts to disparage it have largely been ineffective (at least so far). It appears to have been designed specifically to make the iPad look wanting in comparison.

As I write this, the Surface is still generating lines, but the important part is it looks both more advanced and more unique than Apple’s offerings. This impression dovetails nicely with Samsung’s efforts, because while the two companies aren’t aligned on products, they are aligned on a common message: Apple’s offerings don’t convey status anymore because they appear to be bought by stupid people.

The too-soon iPad 4 and too-expensive iPad mini

The third leg on this this ugly three-legged stool comes from Apple itself. Its latest launch even showcased an array of different products under one roof, a “big bang” event that trivializes individual products. Firms like Compaq were famous for this approach, but Apple has avoided them like the plague since Steve Jobs returned in the late 90s. Worse, the new iPad made buyers of the old version – launched only back in March – look stupid.

Meanwhile, the iPad mini was priced well out of line with competing models, with inferior specs. When Steve Jobs launched the iPad, it was the lowest priced tablet from a major vendor in its class, and since then, it has remained price competitive against the alternatives. The iPad mini is priced at a 65 percent premium, but lacks the same high-quality displays found on far cheaper competitors. Smart people would probably not buy it as a result. I wouldn’t be surprised to see Apple discount it significantly once initial demand falls off, leaving early buyers upset and looking stupid yet again.

Destroying Apple’s brand

Apple’s strongest asset is the power of its brand, and the historically valid belief that Apple products are purchased by smart people who are well regarded. This asset is being systematically destroyed, overtly by Samsung, covertly by Microsoft, and stupidly by Apple. Apple is not effectively defending this incredibly valuable asset, and the end result will likely resemble the company that existed before Steve Jobs’ return. That also means a market less dominated by Apple. Since I’m writing this on my Surface Tablet, I’m thinking this may turn out to be a good thing.


Source : digitaltrends[dot]com

Nov 5, 2012

Samsung may reveal “vibrant” new brand identity at CES 2013

Samsung Logo Door Offices

Samsung is reported to be planning a complete brand overhaul for CES 2013, ably assisted by Brandstream and its CEO Scott Bedbury, who was responsible for turning Nike and Starbucks in global phenomenons.

Samsung is planning something special for CES 2013, and although we’re sure many new products will be among them, a rumored overhaul of the company’s branding may take center stage.

The news comes from a report published by Channel News in Australia, and quotes anonymous sources who say Samsung is almost ready to unveil a “more vibrant international brand image.” While the specifics aren’t discussed, the familiar blue Samsung oval will be replaced, and each part of Samsung’s business will get its own individual color that will be used in its advertising.

On the subject of advertising, this will shift from being based around features and benefits, to focus instead on “lifestyle activities.”

According to Channel News’ sources, the man at the helm of this ambitious project is Scott Bedbury, CEO of brand development consultancy Brandstream. This is a fascinating choice, and if anyone can enhance Samsung’s already well-established brand image, it’s Bedbury.

During his time at Nike in the late 80s and early 90s, he directed the launch of the Just Do It campaign, which you’re probably familiar with, and turned Nike around from being a youthful, aspirational American brand to being a global, all-inclusive fitness phenomenon. After Nike, he pushed Starbucks out into the world, and introduced the comfy chairs and CDs.

Since then, he has gone on to work with companies including Nokia, Facebook, Amazon, T-Mobile and Google.

Public perception problem?

A complete brand overhaul means Samsung may have taken recent comments regarding the way it’s perceived to heart. When a judge in the UK says your products aren’t as cool as Apple’s, it’s not only bound to smart, but also raise concerns about the opinion of the man on the street too.

The really interesting thing is, Bedbury isn’t a fan of “cool.” In an interview with FastCompany.com way (way) back in 2002, he warned companies “not to worship cool,” and called it a “false god.” He said (rather prophetically, as it turns out) that companies should “be more concerned with their karma than with being cool,” and closed with the thought that “big doesn’t have to be bad, that profits are only one measure of success, and that great brands can use their unique superhuman powers for good. Now that would be cool.”

An attitude like this makes a major Samsung brand identity alteration intriguing, as it could take a very different route not only to the one it has been on for a while, but the one Apple has chosen too.

Next year’s International Consumer Electronics Show begins on January 8 and ends on January 11.


Source : digitaltrends[dot]com

Nov 2, 2012

Moshi unveils iPad mini VersaCover origami case

We're not sure what good this position serves. Moshi iGlaze with VersaCover

Looking for accessories to go with your brand new iPad mini? Moshi's VersaCover origami case doubles as a screen protector and an iPad stand.

Congratulations! You’ve braved the Apple line once again and got your hands on the new iPad mini. Now you want to know how to keep the Retina display safe from scratches and dust. Consider Moshi’s VersaCover origami case, an architecturally inspired cover that builds upon Apple’s Smart Cover design. Like its predecessor for the original iPad, you’ll be able to flip, fold, and tuck the VersaCover into various shapes so while it’s not protecting your iPad’s screen, it can function as an iPad stand.

The secret is between the edges of the cover, which contain little magnets to help the ridges connect and stay sturdy when folded. You can use the folds to position your iPad to stand upright or landscape are various angles. The cover itself is also made of microfibers and will support the iPad mini’s auto-wake/sleep feature for a swift access to the menu. Unfortunately, pricing is pretty steep in comparison to the original iPad version. The VersaCover for iPad mini will retail for $55 with a shipment date scheduled by the end of the year, while the original version retails for $60. Moshi’s VersaCover will be available in four color options: Aloe Green, Denim Blue, Sakura Pink, and Velvet Grey. We’re digging the pastel color scheme which makes for a soft introduction to the holiday season.


Source : digitaltrends[dot]com

Nov 1, 2012

Halo 4 review: The definition of playing it safe

Halo 4 review

The Halo brand returns under new management. But fear not, loyal enthusiast, the new caretakers, 343 Industries, know a thing or two about what makes Halo tick. The result is Halo 4, a game that is very much a Halo game, but stops short of being anything new.

Over the last week or so, friends who noticed I was online playing Halo 4 have barraged me with the same question: “How is it?” Considering many of these came via message or text, my answer needed to be concise, plus I didn’t want to risk the wrath of vengeful gods by potentially breaking any embargo rules, so I simply told them “It’s Halo.”

That might sound a tad dismissive, but the more I thought about it, the more apt that simple description began to fit Halo 4. The biggest fear among fans about Halo 4 has been focused on the changing of the guard. Bungie spent years bringing the series to life, then closed it out before moving on to greener (as in more lucrative) multi-platform development. In its place sprang 343 Industries, a developer created specifically to make Halo games. This new studio announced that it would expand the series, bring back Master Chief, and even launch a new trilogy for good measure. But could the franchise – a franchise that only ever existed as the property of one developer – continue to succeed under a new steward?

The thing about 343 is that it isn’t just a new studio tasked with continuing Halo, it’s a studio created from Halo developers excited to carry on the torch. Although Bungie as an entity moved on, many of the staff stayed behind specifically for Halo, so the game is in the hands of some of the most dedicated developers that you could possibly imagine. They know what they are doing, and they know how to do it. So did they manage to stay true to franchise even while refocusing it? Well, for that I refer you to my previous answer. Halo 4 is very much a Halo game.

Halo 4In fact, this is the most quintessentially Halo game ever. Each of the five previous Halo titles (not counting the RTS Halo: Wars or the remastered Halo: Combat Evolved Anniversary) pushed the series a little further each time, trying new ideas and gently nudging the franchise forward. None of the games strayed too far from the core values and mechanics introduced in 2001, but they all added new elements. Halo 4 cherry picks those ideas and offers them with a new set of graphics and a few new bells and whistles, but it does not stray from the formula. In any way.

Halo 4 is quite possibly the “safest” big budget game ever made, barring annual games like Madden and FIFA. The game takes absolutely no chances at all. If it were a Hollywood movie, it would be a summer blockbuster, built to scratch using a well-honed formula, predictable to a fault, and yet still entertaining. For while Halo 4 takes little to no chances, it really doesn’t need to. The formula 343 is using is a proven hit, and Halo 4 follows it admirably, perhaps even to a fault.

And another thing…

Although the original story of Halo was concluded in a fairly decisive fashion, Halo 4 begins a new trilogy known as the “Reclaimer Saga” that starts nearly five years after the Human and Covenant War came to a conclusion. When we last saw our iconic, armor-clad hero he was a Master Chief-cicle, stuck in a cryogenic pod on a ruined UNSC ship, drifting above an artificial planet that you soon discover is named Requiem and was home to the Forerunners.

Despite her own problems with “rampancy,” a condition akin to schizophrenia that AI go through at the end of their life spans, Cortana has remained vigilant, watching over Master Chief (and even upgrading his armor). When a rogue Covenant detachment arrives, the Chief is awoken and the fight begins. Once on Requiem, an ancient threat awakens and you are faced with a new enemy army known as the Prometheans, artificial guardians designed to fight the Flood. The Prometheans are taking orders from someone even more powerful though, someone with a grudge against humanity.

Halo 4 Forward Unto DawnThe thing about the narrative of Halo is that the overarching plots of each game have always been great, but the details have been a bit meh. You have an interstellar war, a mysterious ancient weapon, an attack on Earth, a rebellion amongst the Covenant, and the tragic fall of a world. Those ideas are all solid, enough so that the series has spawned books, comics, and countless discussions of a possible Hollywood adaptation. But when you look closer, the details have always been handled a bit roughly. That problem continues in Halo 4, and is even exacerbated by having to introduce a new story within an established universe.

Halo 4 doesn’t continue the Halo lore, it creates a new one that fits within the structure of the old. But it is not an easy fit. The main antagonist’s motivations are a bit muddled. His intentions are clear enough, but much of the history the game draws on requires you to accept it. You have to actively want to believe this new menace, otherwise it just feels a bit hollow. The previous games were a fight for humanity’s survival, this game is a fight to kill a guy that just really dislikes us.

This isn’t helped by the lack of any real effort to try anything new either. The Halo franchise has spawned heaps of rich mythology, but Halo 4 mostly ignores it. The integration between this game and the Web series Halo 4: Forward Unto Dawn adds a bit of depth thanks to the crossover character of Lasky, but the majority of NPCs are background at worst and stereotypes at best. There isn’t even a moment given to the remarkable homecoming of Master Chief. The humans he meets that know who he is just sort of nod to the suddenly resurrected savior of our species, then go about their business, oblivious and unimpressed that they just met what is essentially Jesus with a particle weapon (and a violent streak). After years of Halo games, the past is barely ever mentioned. There is hardly even a mention of why the Covenant, which humanity is at peace with, is siding with your new enemy.

This game is part one of three, so perhaps this was a deliberate choice to keep the greater context to a minimum. You’d think that they would expand the universe rather than be happy to just operate within it though. Thankfully, the gameplay makes up for that.

Once more with feeling

Putting aside the lackluster campaign story, the gameplay within it is boss. It is the best of all Halo worlds. Master Chief’s movements are generally smooth and responsive, and each of the weapons has a consistency to it. When you are at your best, you can walk into a clearing, wipe out an entire troop, and leave feeling like a complete badass. There should be an explosion for you to walk away from without looking after every major encounter, just because.

Halo 4 IntroHalo 4 is a challenging game, and you can expect to die often. The Prometheans make tough enemies, but each battle has a flow, and learning the best way to make it through an area can feel like living out a John Woo movie – one of the old John Woo movies before Hollywood did things to him. To help you fight this new foe are a wide new variety of Promethean weapons… sort of.

The new weapons are all fun to try out, but with a few exceptions they are just new takes on existing weapons. Promethean shotgun? Check. Promethean sniper rifle? Check. Promethean plasma gun? Check. And so on. There are some differences to the weapons, but not many. They are fun to look at and the reloading animation is cool, but none of them make even the slightest difference in how you play and could be removed without you even noticing. Armor abilities like the jetpack and decoy are back as well, but the most useful of these is a flying sentry you can call upon. Get it and hold on to it, and your life will be much easier.

The gameplay is as smooth and slick as ever, and the weapons – new and old – operate as you would expect them to, giving you a good sense of what you need to do at all times. In other words, it’s Halo, and Halo at its finest.

A brave new world

The Halo games have always looked good for their time, and Halo 4 has some of the best graphics around, especially in the cinematics. There are a few moments that make you question if you are watching live action or CGI, but these are brief. They are certainly a long way from weird facial animations and blocky bodies with arms that bend strangely.

The levels looks great as well, but in typical Halo fashion much of your time will be spent fighting through what are essentially space warehouses, space canyons, and the like. After you see one corridor, you’ve seen them all. There are a few standout moments, but much of the game is somewhat unremarkable to look at.

Halo 4 SpartanThe game does occasionally pull off some great “OMG” moments, but they are scarce. Halo has always been about letting you run around and tackle enemies how you like, so that sense of guided spectacle through set pieces — as with games like Call of Duty that thrives on them — is absent.

That shouldn’t be a surprise to anyone though. The levels blur together, but replaying them is about the battles, not the scenery. Adding up to three more players to join you either online or locally just further emphasizes this. Again though, that’s a tradeoff that Halo decided to make a long time ago, and the result is a game built almost entirely around gameplay.

The thing is, Halo has always been built around multiplayer that somehow fooled itself into thinking that it was campaign-based. And really, the multiplayer is were Halo has always really thrived.

To infinity, but not much further beyond

New to the series is a multiplayer hub that exists within its own fictional corner of the Halo universe. The idea is that you are a Spartan aboard the UNSC Infinity, the largest ship ever built by humanity. The games you play are recreations, training you for the field and allowing you to customize your character as if your multiplayer avatar were part of the Halo world. While this is a decent enough conceit for the game, the thin, skin-deep integration will quickly make you forget it is even there.

Halo 4 red blueThe competitive game modes you have come to know return (under the name “War Games”), as does the Forge, which includes even more creation options than ever before. If level design is something that appeals to you, the Forge’s upgrades are appealing.

Your character can customize their look, loadout, and abilities by leveling up and earning credits, which allow you to buy things that are unlocked when you meet certain prerequisite levels. This style has gained momentum recently thanks to games like Black Ops. It doesn’t change the way you play, but it gives you more to strive for. Also new to the franchise is “Armor Mods,” which are basically perks that augment a stat or give you a particular boost in one way or another. There are eight to choose from (you select one per loadout), and they include things like a sensor upgrade, the ability to resupply off of fallen enemies, and faster reloading.

One difference is the specialization option that opens up when you reach level 50. As with many other games, reaching the level cap opens up the possibility of starting over, but with a twist. When you hit this point, you can choose from eight options — two at launch, six to be introduced over the months via DLC. The two currently available are “Wetwork” and “Pioneer.” The Wetwork specialization gives you a new look as well as a unique stealth armor mod, while the Pioneer gives you a new armor (which is aesthetic only), and a different mod. You can then play through ten levels to unlock the next specialization, then the next and so on. It is a minor addition, but a good one.

All of the modes, from Team Slayer to Oddball to King of the Hill are there, as are player-created levels via the Forge. Theater playback returns as well, and the 10 maps currently available — more are scheduled via DLC – are all well-crafted and designed to balance most styles. There will of course be favorites, but they all move well.

Halo 4 Oddball

In every way, this is the traditional Halo multiplayer, with only a few minor tweaks. 343 takes very few chances here. It would have been nice to see the developer stretch to put its own stamp on the title, but the “if it ain’t broke” mentality ensures that it won’t be bad.

There is one notable omission though that is somewhat surprising – the Firefight mode is gone. Although survival modes have become standard to the point of exhaustion, removing it is bizarre since the game is so determined not to rock the Halo boat. Perhaps it will return via an upcoming DLC. It was never a huge pull anyway, and if you want co-op play, you have an even better option now in the amazing Spartan Ops

Two campaigns for the price of one

While I have spent a good amount of time going over the similarities between Halo 4 and previous Halo games, there is one new feature that stands out and cannot fault to impress. The Spartan Op missions are introduced as a set of five missions, each with a bit of their own story line. These missions can be played alone or with three others, and you can select the level of difficulty to match your desire. Each mission can take anywhere between 10 and 30 minutes based on how you approach it, and the experience you earn counts towards all forms of multiplayer. Here’s the hook: Five new missions will be introduced per week at no cost. For 10 weeks straight.

Halo 4 Spartan Ops

With the campaign clocking in around seven hours, that means when the Spartan Ops is complete, you basically have a second campaign to play that is longer than the first, and it evens adds a bit to the storyline for good measure.

It is easy to look at the rest of the game through cynical eyes and see a formulaic approach to recreating a successful franchise, but these free, weekly DLC drops make you think that 343 isn’t trying to recreate Halo just for profit, they are doing it because they are massive fans. These Spartan Ops are a love letter to those, like them, that can’t get enough of Halo. 

Conclusion

Halo 4 is the very definition of a safe game. It takes no chances, offers very little new, but it does what Halo does best. 343 knows the series, and knows what makes it work. The story is uninspired and weak, but the gameplay makes up for it.

Fans of the multiplayer will likely enjoy the fine tuning as opposed to a complete overhaul, and those new to the series will have to overcome that incredibly steep learning curve if they want to compete, but now is the time to see why Halo is so beloved online.

Despite my issues with the lack of innovation, the core of what makes Halo Halo are intact, and the Spartan Ops make the game a huge value on top of that. If you are a fan of the series, or are looking for a first-person shooter to make you feel like a god among men, then look no further than Halo 4. Just don’t expect anything more.

Score: 8.5 out of 10

(This game was reviewed on the Xbox 360 via a copy provided by the publisher)


Source : digitaltrends[dot]com

Oct 27, 2012

‘Sonic Jump’ for iOS game review

Sonic Jump is the latest installment in the series of Sonic games for the mobile platform. However, unlike the other games that came before it, this is a brand new game and not a port from some other platform.

With Sonic Jump, the series has taken a new direction, and I mean literally at that. Instead of the previous side scrolling or the third person sprinting, Sonic Jump takes you straight up, as you vertically jump from one platform to another. We decided to take a look and see how well this new experiment works.

Title
Sonic Jump
Developer
SEGA
Platform
iOS
Android
Release Date
October 2012
November 2012
Content rating
4+
N/A
Size
97.7MB
N/A
Price
$1.99
N/A

Note: The game is currently only available on iOS but an Android version is expected in November.

Gameplay

If you have played Doodle Jump, you already know how to play Sonic Jump. You have a character that is constantly bouncing and you have to control him around so he doesn’t fall off the platforms or hit an enemy. You control the character by tilting the device left or right. To jump higher mid-air, tap once on the screen. You will have enemies to deal with and to take them down just jump towards them from below. Hitting them from the sides or the top means you will be the one taking the damage.

This is a Sonic game, so obviously there are rings to collect. You can collect as many rings as you can but if you hit an enemy or a spike strip you lose all of them. Hit something again when you have zero rings and you die. At times you will find safes during a level that you can use to store all the rings you have collected till that point so if you hit something you don’t lose all of them.

Along with the rings, you also have three stars to collect during the level. Depending upon the number of rings and stars you collected and the time you took to reach the top, you get rated in the end. You don’t need a great rating to complete the level; just reaching the top does the trick but you might want to play the levels again to get a better rating. Completing the level unlocks the next one.

There are three worlds in the Story model of the game, with 12 levels each. The first 11 levels have the same basic structure where you have to avoid all obstacles and reach the top. The 12th one is a boss level where you have to keep jumping to the top while avoiding as well as attacking the boss. SEGA has promised more levels in future through free updates.

There is also an Arcade mode, where there is no finish line and you have to keep going as high as you can, similar to Doodle Jump. You can compete with your friends through Game Center to see who can jump the highest in Arcade mode.

The pacing of the game in the initial levels was a bit slow and it was fairly easy to complete the level without breaking into a sweat. But by the second world things go up several notches and while before it hardly took any effort to collect all the rings and reach the top, you would now have a hard time even reaching halfway through the level without dying several times.

The shift in difficulty comes in right when you start thinking things were getting too easy and takes you by surprise. By the end of the second world, the sheer number of things you have to look out for while jumping is quite staggering and it’s hard not to die repeatedly if you aren’t paying attention. In fact, to be honest, I didn’t quite manage to finish the game in time for this review because I got stuck badly at this one level for a long time and am yet to finish it.

Helping you through the game are several power-ups that you can use, such as magnets that attract nearby rings towards you, shield for protection against enemies, etc. You can either purchase them using the rings you collected or you can also often find them within the level while playing. If you don’t have enough rings, you can purchase more using in-app purchase option.

While reading about the premise one might assume that the game would become boring pretty quickly but that does not happen. Sonic Jump introduces new gameplay mechanics at a frequent rate so with every other level you have a new challenge to look out for. The platforms you jump on eventually start sliding around, flipping upside down, crumbling underneath you and at times, completely disappearing. You have spike strips to watch out for, enemies that explode when you’re near them, fans that blow you sideways and giant boulders dropping down from the top. Keeping up with all of this requires the reaction times of a fly on Red Bull and perfect timing for the double jump or else you would soon have to start all over again.

Is the game exciting? Yes. Can it be frustratingly difficult at times? Yes. But I think the developers have managed to keep the difficulty level just high enough to make you want to keep playing and push harder instead of giving up immediately.

If you get tired of playing with Sonic you can also unlock other Sonic world characters such as Tails and Knuckles to play with instead but they can only be unlocked once you reach a specific level in the game.

Graphics and Sound

Sonic Jump uses the same typical colorful visuals that you have seen for a long time in the Sonic series of games. Even the sound is similar to the old-school 8-bit style sounds for some of the actions, such as jumping. Not that the game looks or sounds bad, in fact it looks pretty good on the iPad’s Retina display. It’s just the visuals and the sound feels a bit dated now after all these years.

Just look at the Rayman series, for example. That too has been around for a while now but received a major facelift recently with Rayman Origins and Jungle Run, which significantly freshened up the look and feel of the game while maintaining the basic look that the game is known for. The Sonic series has been around for even longer and is starting to look a bit long in the tooth. A major visual upgrade could inject some new life into the series and make it more appealing to today’s gamers.

Verdict

To dismiss Sonic Jump as a Doodle Jump rip-off would be a folly, because this game is much more than that. The basic gameplay might be similar, but SEGA has added enough bells and whistles to make this feel like an entirely different game, and a good one at that. The basic controls make the game approachable to anyone and the challenging levels will give some of the more serious gamers enough meat to chew on. The visuals and sound are definitely in need of a major refresh and this applies not just to this game but the entire Sonic universe but otherwise it’s not a bad looking game at all and looks especially good on high resolution displays.

For $1.99, Sonic Jump is well worth the money and worth checking out even if you’re not a particularly big fan of Sonic games.

Rating: 4/5
Pros: Fun, challenging gameplay, short levels make it ideal for pick up and play
Cons: Graphics and sound can use some freshening up to keep up with the times


Source : blog[dot]gsmarena[dot]com

Oct 26, 2012

Now the old can find love, via My Lovely Parent

Welcome to the New Frontier of Internet Dating: Setting your mothers and fathers up with new boyfriends and girlfriends through the brand-new site My Lovely Parent.

As the world has gotten more used to the idea of the Internet, the once social stigma that surrounded the idea of online dating has, thankfully, given way to an acceptance that meeting someone online is just as respectable, random and ridiculous as meeting someone in any real-life scenario. But with that barrier out of the way, whole new quandaries rear their ugly heads. For example: If the dating scene moves online, how are your parents – who may not necessarily be the most technically-adept people in the world, bless their wrinkled hearts – supposed to find love? Don’t worry, concerned youngster: Help is on the way in the form of the only-slightly-creepy My Lovely Parent.

What My Lovely Parent is, is a website that lets adult children in seven countries set their elderly relatives – That’s right; despite the name of the site, it’s not just for parents; uncles, aunts, step-parents or simply older friends who apparently have no problem being essentially pimped out by the young folk in their lives – up on dates with other older gentlemen and ladies who allow their younger relatives and friends to organize their social lives for them.

The site is the brainchild of Matt Connolly, who says that he came up with the idea after his mother asked him to find her a “knight in shining armor.” He didn’t just create the site out of the good of his heart, however; he says that the over-55 demographic is the fastest growing market in online dating currently, with over 20 million adults aged 50 and above in the US alone. The way that the site works is that the younger person creates a profile for the old person of their choice, and then looks online to find someone that they consider a good match for their dear mother/father/whatever. To hear Connolly explain the concept, however, romantic interests get odder as people get older. As he told the Guardian newspaper in the UK, “I can have a look at all the handsome chaps who live nearby who are into dog-walking and have great big beards, whatever it is, and if I see somebody lovely, I am able to then view his profile and recommend him to my mum.”

Once the match has been made, it’s up to the aged users to share what happens next with their offspring; messages between prospective partners can be set to private settings to avert the gaze of the youth, or made public. Essentially, it’s an easier-than-normal-to-use site that opens up Internet dating to a different audience… but is it one that Connolly is going to share with his own mother? “”All I can say, is I’m going to be putting her on there straightaway,” he says. “Whether she decides to carry on that journey – let’s hope she does, cause I think it’s going to be a great place – but that falls down to her.”


Source : digitaltrends[dot]com

Oct 23, 2012

Microsoft: Smartphone-style contracts will be the Xbox 720′s bread and butter

xbox 720

In discussing the expansion of the Xbox brand, Microsoft explains that future consoles like the oft-rumored Xbox 720 will be sold at a low price alongside subscription contracts just like the average smartphone.

A new Xbox won’t be the only key to reigniting Microsoft’s stagnating game console business. According to the Windows 8 company, the mobile market will also redefine its living room entertainment business. How? Pricing.

The video game business is changing at speed. Video game retail sales have plummeted year-on-year over the course of 2012. The decline in disc-based game sales is reflective of an increasingly digital market; people are still spending on video games, they’re just downloading them in greater numbers and publishers typically don’t share digital sales data. The decline in devoted gaming machines is the real concern hidden in those poor retail numbers. Microsoft in particular is feeling the heat, with Xbox 360 sales in the last quarter falling 29 percent year-on-year. A brand new console might not reignite Microsoft’s game console business though. All devoted gaming machines are feeling squeezed: The Nintendo 3DS portable’s sales fell 18 percent in September. How do you fix this business?

By subsidizing sales with subscriptions, just like smartphones. Rather than charge $400 or $500 for a new game console upfront, Microsoft plans to sell the Xbox 720 at a low price with an accompanying subscription.

In a discussion with the Wall Street Journal, Microsoft interactive general manager for marketing Matt Barlow said that subscription programs will be the core of future Xbox releases. “This type of program is pivotal to our business,” said Barlow.

Microsoft began testing the subscription market back in May when it released a $99 Xbox 360 that through its chain of Microsoft Stores. The console is cheap, but it comes with a mandatory two-year contract requiring monthly payments of $14.99. That includes Xbox Live Gold, but at $180 per year, the device and service end up costing significantly more than if they were purchased individually at flat rates. Following that test, Microsoft began offering the same package at Best Buy, Toys ‘R’ Us, and GameStop.

Since Microsoft only sold 1.7 million Xbox 360s over the period when the program first went into effect, it clearly didn’t help the aging console. It didn’t need to though. All it needed to prove was that the model was viable for Xbox going forward into the next generation.

The question now: Who will be controlling and collecting that subscription fee? Will it be Microsoft or cable companies like Time Warner and Comcast as a number of industry analysts like Morgan Pachter suspect?


Source : digitaltrends[dot]com

Sep 26, 2012

Facebook’s fight on faked Likes has officially begun

facebook likes

Facebook is taking on fake Likes, bot-boosted brand pages, and faux accounts, and it's starting now.

Facebook’s efforts to wipe itself clean of fake Likes has hit the ground running, as some business pages have lost huge numbers of fans over the course of the last few days. The social network recently announced it would be ridding the site of fake accounts as well as bot-boosted, paid-for Likes, which sent some account holders into fit: Those Likes they’d amassed (ahem, paid for) could soon be gone.

And now it would appear that Facebook is making good on its promise and cleaning house.  If you head over to Page Data, you’ll see that a who’s who of Facebook Pages have seen huge decreases. Texas HoldEm Poker is down 96,317; Farmville down 45,693, and Justin Bieber down 17,980.

pagedata facebook likes

It stands to reason that if your page was heavily relying on buying Likes or any other malicious tricks to up that number, you’re about to see you’re a drastic blow to that number. According to Facebook, this is in everyone’s best interest: Business page admins will actually have a better idea of how well their posted content is being circulated to their followers and how those respective followers are reacting to it. Spam-boosted Likes aren’t good for anything other than a big number that brands can brag about.

On the user side of things, it’s nothing but good news. Not only will brands have to start showing us more accurate numbers [Sidenote: I’m not entirely certain how many people go around liking Pages and find themselves in awe of their numbers, i.e. “Oh wow! Pepsi has 8,999,828 Likes? Well in that case count me IN!” For what it’s worth, though, brand honesty is always a good thing.], but the move means that fake accounts are feeling Facebook’s wrath as well. It’s becoming an increasing problem and there are plenty of us plagued by a full docket of Friend Requests from what would appear to be fake accounts.

To Facebook’s credit, it’s being incredibly proactive about weeding as much fakery as it can off its platform, and it isn’t coming at an expense to users – unless those users were emptying their pockets on fake Likes. 


Source : digitaltrends[dot]com

Sep 14, 2012

Apple will soon release compatible VGA and HDMI to Lightning cables

Since the new Apple iPhone 5 comes with a brand new connectivity port called Lightning, many users were disappointed their old accessories won’t work.

After the announcement Apple unveiled two adapters – Lightning to 30-pin and Lightning to microUSB. As it turned out, though, the Lighting to 30-pin ridiculously overpriced gadget won’t support TV-out.

That’s the reason why Apple is preparing new Lightning TV-out adapter cables for VGA and HDMI output. They should hit the Apple Stores in the next month or two. Until then the iPhone 5 users are out of luck for TV connections.

I guess all iPhone 5 users will have to buy lots of new accessories – i.e. those with compatible cars, the owners of huge hotels with iPhone docks in each room, etc. The 30-pin might have been big and ugly, but it was at least spread over all iGadgets.


Source : blog[dot]gsmarena[dot]com

Sep 2, 2012

Redesigned Apple earbuds rumored to accompany iPhone 5 release

Rumored new iPhone 5 earbuds

It's only a rumor at this point, but Apple may be bundling a brand new set of earbuds with the upcoming iPhone 5.

Apple has a lot of great hardware offerings, built and designed with attention and care. In comparison, its ill-fitting, flimsy, and awful-sounding earbuds currently being packed alongside the iPhone 4S are a bit of a nightmare. And while you’re probably sick of hearing about the iPhone 5, we think you’ll be happy to hear Apple might, possibly, probably not, but maybe have a new set of earbuds to accompany its latest iOS device.

Vietnamese site, Tinhte.vn recently posted a video claiming to feature the redesigned headphones in all their glory. Tinhte even compares the alleged new version to the old in case you don’t have your own pair lying around. After taking a listen to the new buds, Tinhte said the sound quality is superior to Apple’s previous offering with more powerful bass, though the overall volume has been reduced. Apparently they are much more comfortable to wear for longer periods of time.

It’s impossible to tell if these are the real thing, but Apple’s unibody signature seems to be present. Plus, there’s the following phrase printed on the cord: “Designed by Apple in California Assembled in Vietnam”. Tinhte claims the buds feel like a cohesive unity with no parts in danger of detaching or falling apart. They’ve also been made more compact, with oval tips replacing the large, round tips that barely funnel sound into your ear. The earphones are cut at an angle so they can slide more easily into the canal and focus their sound. Fabricated wire and other quality finishing materials certainly have Tinhte convinced they’re the real deal. Tinhte also has a proven track record of gaining access to pre-release and prototype Apple devices.

Old iPhone earbuds compared to new earbudsBut despite the large number of evidence pointing to the contrary, these rumored earbud replacements could easily be the work of a clever imitator. A lack of in-line microphone and volume control is probably the most compelling evidence against their authenticity, but there’s no way to tell whether the mic has been embedded into the buds somehow. Also, removing a feature that’s been such an integral and useful part of Apple’s original earbuds is like taking a step backward, which doesn’t ring true for Apple.

If they do end up being more than wishful thinking, Apple will finally resolve a glaring flaw in its otherwise well-built products. But as with most rumors, be prepared for all of this to be a distant memory once the truth emerges. It won’t be a long wait at least, with the iPhone 5 announcement rumored to be less than two weeks away.


Source : digitaltrends[dot]com

Aug 25, 2012

Sony wants a future of interactive advertising, patents transformation of ads into games

Sony patent showing viewer yelling "McDonald's!" at a television screen

Sony's new patent turns advertising into games and has users yelling out brand names or choosing commercial genres to continue watching.

Recent news about Sony may be revolving around its next generation of gaming consoles, specifically a sequel to the PS3, but it seems the electronics company is pursuing other avenues as well. If a recent patent granted to Sony is any indication, the company is planning to overhaul the traditional method of viewing television commercials by making the whole process a lot more interactive. It may not be the future we want to see (flying cars and all that), but modernizing advertising is a necessary evil.

The patent includes a set of photos showing off the various ways Sony dreamt up to make advertising more fun. The different processes make good use of Sony’s product line-up with some using the PlayStation Move, the PS Eye, and the DualShock controllers. One shows pizza being ordered directly from an ad by selecting a large “Buy” button with a PlayStation Move controller. Another has a viewer jumping up and yelling “McDonald’s!” at their television screen to continue watching whatever show had been playing previously, as you can see above. And yet another visualizes consumers choosing between an action-oriented or romantic commercial to pass the time between actual television. Anything can change between now and when the patent actually comes to fruition (if it makes it that far), but it will be interesting to see if Sony’s proposed changes to the formula make advertising less or more annoying than before.

In any case, now may be a good time to consider letting go of cable and turning to the internet for your television fix. Advertising may be a necessary evil for networks, but alternatives like Netflix or iTunes can take the pain out of commercial breaks. It’s an undeniably attractive solution as well, considering the alternative is vocalizing your knowledge of brands before you can get back to the content you really want to enjoy.


Source : digitaltrends[dot]com

Aug 13, 2012

Google buys Frommer’s, plans to merge with Zagat?

Google has purchased the Frommer's travel guide brand for an undisclosed sum, and may be planning on merging it with another recent purchase, restaurant ratings guide Zagat.

Google looks set to make major inroads into both the online review and listing business and also the world of content publishing with the news today that it has purchased Frommer’s, one of America’s leading travel guide publishers. According to reports, the famous brand may soon find itself paired with an equally well-known name – and fellow Google subsidiary.

The deal was announced by Frommer’s current owners John Wiley and Sons earlier today, with the publisher issuing a statement that explained that Frommer’s as a brand no longer aligned with its business strategy, and that the sale was the beginning of an offloading of such off-topic brands that would also include Webster’s New World and Cliff’s Notes (Google has not been linked with either property as yet, but you have to imagine that Cliff’s Notes would be a tempting addition at the very least). Wiley announced that the brand would be sold in March of this year. While it’s unknown how much Google has paid for Frommer’s, it’s widely believed to be less than $66 million, the highest possible amount that would avoid automatically triggering investigations from antitrust authorities.

The Frommer’s brand has been around since 1957, when it began with the guidebook Europe on $5 A Day by Arthur Frommer. Fifty-five years later, Frommer is still writing for the company – He started blogging to celebrate the brand’s fiftieth anniversary in 2007 – and the line has grown to encompass more than 350 books across 14 different series, including those produced via partnerships with MTV and the For Dummies series. It’s said to be unknown at this time whether or not Google will keep the guidebooks in print, or choose to make the entire brand digital, but common sense – and the amount of money available from the print editions – would suggest that a purely online Frommer’s is still at some far point in the future.

That said, the purchase offers a lot of possibilities for Google. Although the company has announced that it has not made any decisions as yet about what to do with the brand, it’s widely believed that the Frommer’s brand will be combined with that of restaurant review and ratings brand Zagat Survey, which Google purchased almost a year ago. In an official statement about the purchase, Google said that “the Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,” adding that those within the company “can’t wait to start working with them on our goal to provide a review for every relevant place in the world.” Things might not be quite so straight forward, however. “Our commitment is to keep things as they are today,” Google’s Bernado Hernandez – who works with the Zagat brand – explained to the Wall Street Journal, “and once we combine operations, we’ll better know what the future looks like.”

Other possibilities that are open to the company include merging Frommer’s information about local businesses with Google+ listings and Google Maps, augmenting its existing travel booking service, or being used to sell travel-related ads via Google’s own ad service.


Source : digitaltrends[dot]com

Stylus lovers in the UK can get a Samsung Galaxy Note 10.1 starting August 16

The recently announced Samsung Galaxy Note 10.1 will cross the English Channel and will arrive at Samsung’s Westfield Brand Store in Stratford (which, coincidentally, is where the Galaxy S III debuted in the UK) this Thursday.

The Samsung Mobile UK tweet that announced this didn’t mention anything on the pricing, but there are a few retailers accepting pre-orders for the slate already. If you want to be among the first to get a Galaxy Note 10.1, however, Westfield store is your only option.

Be one of the first to buy the New Note 10.1, only at at the Westfield Brand Store in Stratford from Thursday 16 August. “Note the New way”
@SamsungMobileUK
Samsung Mobile UK

Expanys is expecting units soon and should start shipping them next Friday, August 24. They’ve set the price at £400 for the 16GB Wi-Fi only version and £480 for the Wi-Fi + 3G option (again, 16GB). They offer it in White and Deep gray.

Clove UK is also accepting pre-orders, but they have no info on shipping date or pricing. We also found the Galaxy Note 10.1 Mobi-City, but that retailer priced it at the unreasonable £650.

Before you click Buy, make sure to check out our preview of the tablet. And if you find the Samsung Galaxy Note 10.1 on offer by other retailers, don’t forget to share a link with the rest of us in the comments section.


Source : blog[dot]gsmarena[dot]com